Story$elling

  • Mobile
  • More Desktop
  • For Sarah Jane Bruce
  • Fall 2018 location lighting class
  • Page

 

THE IDEA is simple:

In this era of pervasive ad avoidance, market entertainment better by telling its stories better than web ads or web journalism have managed to do.

THE EXECUTION is simple:

• Stronger photos (candid, behind-the-scenes).
• Smarter text (from journalists, critics, bloggers).
• Better design (clean, full-screen).


Attract the audience rather than interrupt them.

Engage them the way the best entertainment does: by being worth watching.


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